How to Find Your First Client

I totally understand if this is your biggest worry after posting multiple reels and stories showcasing your craft on Instagram. You’ve shown everyone your skill in the best possible way, but now comes the big question: how do you get paid for it? How do you book your first client?

Before I share my two secrets to getting clients, here’s an important tip: Make sure you are fully aware of the creative business you’re getting into and well-prepared to handle the work that comes your way. This preparation is essential for creating a strong foundation for your future projects.

Here are my two proven ways to get your first client:

1. Cold Emailing or Instagram DMs

Yes, you heard that right! While it might sound a little nerve-wracking at first, sending a well-written professional email or an Instagram DM is an excellent way to introduce your work and get noticed by potential clients.

Here’s how you can do it effectively:

• Start with a friendly yet professional tone: Introduce yourself, your craft, and why you’re reaching out.
• Keep it concise: People are busy. Make your message clear and to the point.
• Include your portfolio: Back up your message with a strong portfolio. Use visuals to showcase your best work—this is key to making a lasting impression.
• Personalize your message: Mention something specific about the recipient’s business or interests. It shows you’ve done your research and adds a personal touch.

Cold emailing or DMs might feel daunting, but trust me, I’ve used this approach multiple times, and it has worked wonders. All you need is confidence and a clear presentation of your value.

2. Friend & Family Network

Your friends and family are often your biggest supporters, and they can be an invaluable resource when you’re just starting out.

Here’s why this method works:

• Portfolio building: Working on projects for friends and family allows you to build a strong portfolio without the pressure of demanding clients.
• Word-of-mouth marketing: Once they see the quality of your work, they’re likely to recommend you to their own network.
• Safe environment to learn: This is your opportunity to gain hands-on experience with minimal risk.

Don’t underestimate the power of your personal network. Some of my best early projects came from family referrals, which snowballed into more opportunities over time.

Getting your first client might feel like climbing a mountain, but with the right strategies and a little persistence, you’ll get there. Whether you’re cold-emailing potential clients or leaning on your friends and family, focus on presenting your work professionally and confidently.

Need some help, making a professional portfolio, let me guide you.

Remember, the first step is always the hardest—but it’s also the most rewarding. Once you’ve landed your first client, you’ll have the momentum to keep going and growing.

Ready to take action? Start drafting those emails, perfecting your portfolio, and reaching out to your network today. Your first client is just around the corner!